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Course: Certificate IV in Marketing BSB41307
(specialising in Customer Service)

Whether you're working in retail, PR, a small business or any other setting where customer relations and marketing skills are highly prized, this Certificate IV Marketing distance education course will give you the skills you need to get ahead.

Leading to a nationally recognised qualification, it delivers superior marketing skills and a broad knowledge base. It also addresses specific areas that relate closely to client interaction, such as implementation of customer service strategies.

Offering high levels of flexibility, this course enables you to enrol at anytime, study online or by correspondence, and progress at a pace that suits you using the latest learning materials from Innovation & Business Skills Australia.

Potential jobs for the Certificate IV Marketing Course graduate are:
  • Direct marketing officer
  • Marketing research assistant
  • Marketing coordinator
  • Marketing officer

Course Number E0105
Course Fees From $56.25 per week View our payment options
Delivery mode: Print or online
Course duration: Max 24 months
Assessments: Questions, case studies, evidence, projects, presentations and assignments
Qualification: Certificate IV
Nationally Recognised Yes
Government Funding Yes
Career One jobs for:
Contact & Call Centre 206
Customer Service 303
IT Help Desk 104
General/Other: Customer Service & Call Centre 80
Supervisors & Team Leaders 72
Telemarketing 151

ID

Subject

Subject Lists toggleexpand all
BSBCMM401A
BSBMKG401B
  • Profile the market
    • Segment the market
    • Identify the target market
    • Profile the target audience
    • Develop a positioning strategy
BSBMKG402B
BSBMKG408B
  • Conduct market research
    • Conduct desk research to gather background market information
    • Develop research methodology and objectives
    • Recruit respondents
    • Gather data and information from respondents
    • Analyse research information
    • Prepare research report
BSBCUS402A
  • Address customer needs
    • Assist customers to articulate needs
    • Satisfy customers' complex needs
    • Manage networks to ensure customer needs are addressed
BSBCUS401A
BSBRES401A
BSBREL401A
  • Establish networks
    • Develop and maintain business networks
    • Establish and maintain business relationships
    • Promote these relationships
BSBINM401A
BSBWOR401A

Entry requirements

Minimum education

  • Year 10 or equivalent OR
  • relevant qualification OR
  • relevant vocational experience.

Minimum age

Minimum age of 16 years. If you are under 18 your application must be signed by a parent or guardian.

Computer requirements

Students will need access to a computer and the internet. For students who do not have access to either a computer or the internet please contact a course and careers adviser to discuss alternative methods of communication.

Minimum specifications for the computer are:

  • Microsoft Office 2003 or equivalent and
  • Microsoft Windows 2000 or Mac OS X and
  • CD-ROM drive.

Students will also need access to a printer and the following applications:

  • Adobe Acrobat Reader and
  • Macromedia Flash player.

English language requirements

If English is your second language and you did not complete the last two years of secondary education in English, you are required to provide evidence of English language competency before enrolling into the course. Examples of appropriate evidence are listed below:

Evidence

Example
IELTS Overall score of 5.5
TOEFL 530 (paper), 197 (computer) or 71 (internet)
12 months in English-speaking employment Testimonial, statutory declaration

Open Colleges will endeavour to provide additional assistance to students who experience difficulties with language, literacy and numeracy.

Successful completion of this program leads to partial completion of the following. Please contact us for more information:
  • Certificate IV in Small Business Management BSB40407
  • Certificate IV in Marketing BSB41307 and Certificate IV in Small Business Management BSB40407 (dual qualification).
Dr Mo Kader

Dr Mo Kader

Mo Kader is a training, development and commerce professional with 14 years' experience in integrating business frameworks with training and development.

He is a tertiary and VET educator and an experienced business professional, as well as an Associate Fellow of the Australian Institute of Management, a Fellow of the Australian Marketing Institute and Senior Associate at the Australasian Financial Services Institute.

With university degrees in business, management, education and law, Mo has a particular interest in aligning training frameworks with educational and business outcomes.

Francesca Caflisch

Francesca Caflisch

Francesca Caflisch's background is in market research and business analysis, with a particular focus on the IT industry.

She has worked in large multinational organisations such as IBM and Epson, as well as smaller boutique agencies like Compass Research. Since 2004, she has been managing her own business, Intrinsic Sports, running team sports events for corporate and social groups across Sydney.

Francesca has more than 15 years' experience in the Vocational Training & Education sector, teaching marketing and business subjects in both the private sector and at TAFE. She holds an MBA (Internet Marketing), a Bachelor of Business (Marketing) and a Certificate IV in Training & Assessment.

Possible Jobs for this Course include: Customer Service Coordinator Use your SAP and customer service leadership skills Small and friendly team environment About our Client Our client is the market leader in manufacturing and distributing scientific equipment to a variety of customers including schools and pathology labor... Read MoreRead More
Australian Power and Gas Sales Agent Australian Power & Gas is a fast growing and innovative utility brand who believe Australians deserve a better deal on their home energy. Jim Myatt, Founder and CEO of Australian Power & Gas, wants to give Australians a Better Deal than the Big Guys can o... Read MoreRead More
Customer Service Representative Northern Suburbs Permanent Position Exciting Opportunity Our Client is one of the oldest family businesses in Australia and the largest family owned cutting tool companies in the world. To help maintain their reputable Customer Service values we are seeki... Read MoreRead More
Customer Initialisation Specialist – New Connections We’re an Aussie energy company working hard to be good to the environment supporting renewable energy in Victoria. We are continuing to grow which means more opportunities for our people. We are looking for talented individuals who are proud of the contri... Read MoreRead More
Customer Support Manager With a focus on helping organisations communicate in more meaningful ways this Company has emerged as a leader within its' field. Their fully supported conferencing solutions provide a leaner, greener alternative to business travel, allowing their custome... Read MoreRead More
Wintel Systems Administrator St Leonards Location Work for a Global Company Work for a company awarded Dream Employers for 2010 Salmat is Australasia's largest direct customer communications company with branches in all states of Australia, New Zealand and South East Asia. Salmat pro... Read MoreRead More
Collections & Debt Recovery Consultant Collections experience not essential Highly reputable market leader St Kilda Road Corporate Environment If long-term development with a genuine market leader is what drives you, then you should be talking to McArthur. Our client is the most respected and ... Read MoreRead More
Customer Service and Adviser Support - Life Insurance Are you an experienced Customer Service professional from the financial services industry? Do you enjoy working in a fast paced environment with a great culture? We would love to hear from you! Our client is a leader in the Life Insurance arena and is cur... Read MoreRead More
Customer Service Team Leader - Contact Centre Professionals Wanted CBD & suburban opportunities available Competitive salary Previous Team Leader experience a must Randstad partners with numerous small, medium and large organisations across Melbourne, all of which are presently on the look out for experienced Team Leader... Read MoreRead More
** Call Centre Team Lead ** We are on the look out for a successful & experienced Call Centre Team Lead !! We offer a funky, modern environment; bright open spaces, chill out room (t.v, games & workout equipment) and plenty of local cafe's and restaurants. For those using transport;... Read MoreRead More
Collections & Debt Recovery Consultant Collections experience not essential Highly reputable market leader St Kilda Road Corporate Environment If long-term development with a genuine market leader is what drives you, then you should be talking to McArthur. Our client is the most respected and ... Read MoreRead More
Customer Service Executive (Account Management) About the Organisation Based in South Melbourne, Impact Lists are list suppliers for Direct Marketers who expect independent advice and quality data to promote their products and services. About the Opportunity Impact Lists has an exciting opportunity for... Read MoreRead More

Available payment options

Pay Just $56.25 per week with a $100.00 deposit
or
Pay in full $2,240.00 and save $560.00
Fortnightly and monthly payment plans are also available through EduPay. Click Enrol Now and choose a payment plan or call a Course and Careers advisor on 1300 853 033 for more details. (Prices shown are for the online study option only. A surcharge is applicable for the print study option).
Start today - enrol now

Government Funding

In some instances, students may be eligible for Austudy, Centrelink or other government-funded programs to help with study. Please check with Centrelink regarding eligibility, or contact a course and careers advisor on 1300 853 033.

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Call us on 1300 853 033 Start today - enrol now
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