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Course: Certificate in Public Relations & Events Management

Suitable for students planning a career in public relations, publicity or events coordination, this course provides training in a range of communication, promotion and media relations skills.

Under the guidance of a tutor with international experience, students will develop an understanding of key elements and methodologies, and where PR fits in the marketing mix. Students will also develop the practical skills to prepare media kits and releases, manage campaigns and plan events. As many PR consultants choose to run their own business, this course also comprises useful information for those intending to establish their own agency.

Included materials

Public Relations Writing Form & Style textbook

Valued at $100!

Course Number	A0008
Course Fees From	$42.22 per week View our payment options

Delivery mode:	Print or online
Course duration:	Max 18 months
Assessments:	4 written assessments
Qualification:	Open Colleges Certificate
Nationally Recognised	No
Government Funding	No

Career One jobs for:
Sponsorship, Promotions & Event Management	37
General/Other: Advertising, Media, Arts & Entertainment	64

ID	Subject expand all

	Successful studying Essential equipment Work processing hints A guide to style Basic writing skills and grammar Research and fact-checking
	The world of public relations How did it all start? So what is public relations today? The 4 key elements of public relations Public relations methodologies PR and the media: what's involved? The PR world
	Developing successful publicity and promotional ideas Developing good PR ideas Multicultural press Promotional ideas Ask yourself first! The reading habit Seasonal ideas
	Two important aspects of modern public relations: ethics and opportunities Ethics 101: the media and the PR consultant The wonderful world of public relations The amazing opportunities and challenges in public relations by Simon Townsend It never gets easier The power of official recognition
	More essential public relations skills Media writing, media kits and EPKs, campaign planning and event management Essential media writing skills Keep your writing tight A word on examples Writer's block
	Media relations: the media kit and the EPK What makes a media release effective? Releases for TV and radio The effective media kit Varying the content of your media kit or EPK to suit your media Sample media kit How to make your media kit or EPK even better
	Publicity and promotional material: production, design and publishing Reviewing the essentials The importance of good design Print production Ownership and protection of ideas Having your PR material accepted Accuracy
	The PR campaign Definition of a PR Campaign: 12 PR tools The movie campaign plan
	Event management What are event managers? Event management is bigger than big Event manager's checklist Event planning: what to expect from a media day
	Advanced public relations and event management skills: part A Selling yourself, promoting needs, managing events and campaigns, sponsorship and fundraising The most important lesson, ever Needs Promoting to big business Rapport Communication
	Promotional photography and the portfolio Public relations photography The perfect PR picture Colour or black and white? Negotiation Dress Debt collection The portfolio
	Radio and television publicity and promotions, interviewing How to conduct research What to look for in research Data applying Research information Writing jobs Where to research The telephone book
	Advanced public relations and event management skills: part B Is all publicity good publicity? Crisis management: 10 rules for effective PR Crisis management in PR; government PR Introduction to marketing Marketing terminology The power of effective marketing
	The business of marketing, marketing mix What is marketing? Marketing and PR The 7 Ps The promotional mix Effective PR The view of 1 agency
	Branding: branded content and product placement Product placement Revenue generating placements Advantages and disadvantages of product placement
	Putting all your PR skills together Local events publicity and promotion checklist
	Your consulting business: research, law and ethics Public Relations: ideal home-based business Checklist for starting a PR business The next step The PR's tools: staying in touch! Charging for PR services

Entry requirements

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Minimum age

Minimum age of 16 years. If you are under 18 your application must be signed by a parent or guardian.

Computer requirements

Students will need access to a computer and the internet. For students who do not have access to either a computer or the internet please contact a student support officer to discuss alternative methods of communication.

Minimum specifications for the computer are:

Microsoft Office 2003 or equivalent, and
Microsoft Windows 98, or
Mac OS X, and
CD-ROM drive.

Students will also need access to a printer and the following applications:

Adobe Acrobat Reader and
Macromedia Flash player.

English language requirements

If English is not your first language and you did not complete the last two years of secondary education in English, you are required to provide evidence of English language competency before enrolling into the course. Examples of appropriate evidence are listed below:

Evidence	Example
IELTS	Overall score of 5.5
TOEFL	530 (paper), 197 (computer) or 71 (internet)
12 months in English-speaking employment	Testimonial, statutory declaration

Additional requirements

There are no additional requirements for this course.

Upon completion of this course, you will have developed a better understanding of the subject area and be able to put your new skills into practice.

Harvey Shore

Harvey Shore is a graduate of the Royal Military College, Duntroon, with post-graduate studies in public relations, journalism, television and educational psychology from Queensland University and Macquarie University. He has an extensive background in film, television, video and radio scriptwriting and production and in international public relations.

His work has won 5 Logie Awards, 2 AFI Awards, 2 International Broadcasting (Nagoya) Awards, a 'TV Star' Award, and the gold award for first prize at the Asian Broadcasting Festival, among other accolades.

In addition to his scriptwriting and PR experience, Harvey has also published 2 books and written for numerous newspapers and magazines. He currently writes a regular column for Encore magazine, and is the media/PR officer for the Australian Coast Guard's Queensland Flotilla 2.

Possible Jobs for this Course include: Advertising Production Manager - Outdoor Advertising - $50K Here is an exciting opportunity to further your career within the outdoor advertising industry. This well-established company has recently experienced large growth objectives, and currently seek an enthusiastic Advertising Production Manager to join their...

Advertising Sponsorship sales NO EXP NEEDED call-Centre sales media & sponsorship telesales Sales top talent call-Centre sales media & sponsorship immediate start NO EXP NEEDED Do you want to be part of a winner team? CWA official publishes for significant not for profit emergency service organisat...

Sales Executive - International Fast Career Progression Global Travel Huge Earning Potential GDS International is a great place to do business. GDS is a global leading events and conference company who has achieved tremendous growth in the last year and is now looking to expand its sale...

Actor / Model / Extras Extras earn up to $35 per hour on the latest international TV series. Promotional Staff are currently earning $25-$45 per hour. TV Commercials currently earn $2,000-$10,000 per commercial if you are chosen. SASS MANAGEMENT ARE RECRUITING ACTORS MODELS AND...

Available payment options

Pay Just $42.22 per week with a $100.00 deposit

Pay in full $1,296.00 and save $324.00

Fortnightly and monthly payment plans are also available through EduPay. Click Enrol Now and choose a payment plan or call a Course and Careers advisor on 1300 853 033 for more details. (Prices shown are for the online study option only. A surcharge is applicable for the print study option).

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